False Beliefs About Light Cigarettes

Light Cigarettes are marketed as being lower in tar and nicotine than regular cigarettes, but this claim is at odds with the scientific evidence (see Introduction). Tobacco companies design “light” or “ultra-light” varieties with special filters with tiny pinholes that dilute smoke with air. This trick allows smoking machines to measure artificially low tar readings, but it does not reduce the smoker’s exposure to other toxic constituents in smoke such as formaldehyde, crotonaldehyde, and 1-amino naphthalene.Check this out:https://nativecigarettes.com/lights

We surveyed New Zealand smokers about their use and beliefs about “light” cigarettes (including brands such as Smooth Mellow). Most “lights” smokers (60.4 %) held at least one of three false beliefs; these were: 1. That “light” cigarettes are less harmful than regular cigarettes. 2. That smokers of “light” cigarettes take in less tar. 3. That “light” cigarettes are smoother on the throat and chest than regular cigarettes.

Finding Balance: The Appeal of Light Cigarettes

These beliefs were associated with smoking habits, and they were especially prominent among Maori and Pacific smokers and those living in social deprivation. This suggests that the tobacco industry’s strategies are largely successful in convincing people that “light” or “ultra-light” cigarettes pose fewer health risks than regular ones, even though all types of cigarettes are harmful and cause significant risk factors for disease.

Plain packaging and banning the use of tar-related descriptors, as well as cigarette design features that contribute to perceived smoothness, may help to counteract this misleading marketing strategy by eliminating the false impression that some cigarettes are less damaging.

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