Setting up your own how to start your own estate agency can be an exciting venture. However, it comes with a number of expenses. These can include one-off costs, such as equipment, and ongoing costs, like advertising and customer relationship management (CRM) tools.

Whether you want to set up your estate agency online or in-person, you will need to have the right equipment and technology. The type of equipment you require will depend on your choice of business model – for example, if you plan to sell properties online you will need a high-performing website. In addition, you’ll need to ensure your staff have access to robust CRM tools that can help them manage the sales process.

Estate Agents Marketing Essentials: Building Your Brand and Client Base

Another important consideration is your target market. Identifying your ideal customers will help you to create an effective marketing strategy and attract new business. You may also choose to specialise in a particular area, property type or value. Depending on your business goals, you might also aim to build up loyalty with clients to encourage repeat business.

As the owner of an estate agency, you will be responsible for ensuring that your business meets its legal health and safety obligations. You will also need to consider any legal requirements relating to the sale of properties, such as contracts and surveys. Using an electronic CRM system is a good way to manage these tasks and reduce the risk of lost or duplicate information.